So you're an e-commerce brand. You're working day in and day out to drive traffic to your website, but where do you put your time? Do you chunk thousands at social media ads? Should you focus on a stellar Instagram following? And, will any of that actually drive traffic and will it convert to sales?
Well, I've got the answer for you - PINTEREST.
I know, you thought Pinterest was just for DIY and recipe inspiration - and don't get me wrong, I've got boards and boards full of projects and recipes that I use all the time - but, Pinterest is much more than inspiration. It is a powerful search engine with your ideal customers who are primed for purchase.
In fact, Pinterest is a huge part of how I built my own six-figure creative business. Say whaaaa?!
I'm the owner and creative director at Emma Jane Designs. We produce a line of simple, minimalist jewelry that is sold online. If I'm being completely honest, I'm in a very saturated market. That could have been discouraging, but I saw it as a challenge. How was I going to stand out in the crowd?
I started focusing on the lifestyle of my ideal customer and I used Pinterest to create a snapshot of her life.. What does she do for fun? What does she wear? Where does she travel? And, then I mixed my products into every single board. You see, the beauty of Pinterest is that it isn't just about pinning your own content or products. You want to follow the 80/20 rule. That means you want to 80% of what you post to be someone else's content.
So I had my Pinterest plan and I started pinning. I quickly realized that I was just flooding my feed with pins and I knew that had to be annoying to people who followed my account. Enter Tailwind, a.k.a. your new BFF. Tailwind is a powerful tool that automates your Pinterest account. You can spend a few hours a week - I spend about 2 hours - scheduling weeks worth of pins that will drip out on an optimized schedule. I mean seriously, can you say GAME CHANGER? And, not only can you schedule pins, you can easily create new pins that allow you to recycle content. Remember all that time you're spending on Instagram? Reuse that content on Pinterest! And, while I'm talking about Instagram, Tailwind has an awesome new Instagram scheduler built in!
If you're ready to dive in and start driving traffic that will convert to sales, click below to sign up for my free 5-Day Pinterest Challenge! I'll guide you step-by-step through creating an optimized Pinterest profile and get you started on the right track. You'll spend about 20-30 minutes a day and you won't waste time going down the wrong path!
*DISCLOSURE STATEMENT: SOME OF THE LINKS IN THIS POST CONTAIN AFFILIATE LINKS. THAT MEANS IF YOU CLICK ON THEM AND PURCHASE I WILL RECEIVE COMMISSION OR ANOTHER BENEFIT AT NO ADDED COST TO YOU. THAT BEING SAID, I ONLY RECOMMEND THE PRODUCTS AND/OR SERVICES THAT I USE AND LOVE.