How to Optimize Your Pinterest Strategy and Make it Work for You

 Think Pinterest is just for recipes and DIY? Think again.  You see, Pinterest is not really social media, though it gets lumped into that category all the time. Pinterest is actually a search engine. That means it can be a powerful tool to help you grow your brand and reach your ideal customers. #pintereststrategy #growyourbrand #seo

Think Pinterest is just for recipes and DIY? Think again.

If you are reading this there is a really good chance you found it on Pinterest. But that’s crazy, right?

Not really.

You see, Pinterest is not really social media, though it gets lumped into that category all the time. Pinterest is actually a search engine.

Let’s let that sink in for a minute.

Is your mind blown? Mine sure was.

So, now that we got that sorted out, let’s figure out what it actually means and how you can leverage it to build your brand and grow your business.

Search engines operate on SEO. Search Engine Optimization is basically just a filtering system that gets the right content to the right people. That means, if you are on top of your Pinterest SEO game you will get your product, service, or blog in front of the exact people who are looking for it.

But where do you start?

Tip #1: Update your profile. If you profile just has your name, you’re missing out on some serious leads. Think of some keywords that correspond to your niche and that will tell people exactly what you do and what you will be pinning about. And, don’t forget about your description. Make this as compelling as possible - it’s your chance to give you and your brand credibility.

Tip #2: Clean up your boards. Take advantage of the Secret Boards option and make all boards that aren’t relevant to your niche or business private. You want your public boards and pins to inspire your audience. If you’ve got a board that’s full of puppy pins, but you’re trying to target cat lovers, that might not be a turn off for them. Are you tracking?

Tip #3: Pin. Pin ALL. DAY. LONG. I recommend pinning 80-100 times per day. I know, it sounds crazy, but it’s not. If you want to become a credible figure in your niche you have to be present and you have to be sharing information that is relevant to your niche. But, you don’t have to spend all day on Pinterest. I only spend 1-2 hours per week planning my pinning schedule, but I have content pushed out constantly. My secret weapon is Tailwind and it has been a GAME CHANGER. The first month I used Tailwind I quadrupled my reach on Pinterest and increased traffic to my website by 70%. And, in addition to scheduling pins, you can take advantage of Tailwind Tribes. The Tribes are groups of like-minded users. You can pop your pins into your Tribes and people will re-pin them. Why? Because with Pinterest it’s not just about you. Remember, it’s a search engine disguised as a social media platform and this is why. You really want to follow an 80/20 rule. 80% of what you pin needs to be from other people (but still in your niche) and about 20% should be your own pins.

Now, are your ready to dive in even further?

Grab my Ultimate Pinterest Checklist and start using Pinterest to grow your brand.

*DISCLOSURE STATEMENT: SOME OF THE LINKS IN THIS POST CONTAIN AFFILIATE LINKS. THAT MEANS IF YOU CLICK ON THEM AND PURCHASE I WILL RECEIVE COMMISSION OR ANOTHER  BENEFIT AT NO ADDED COST TO YOU. THAT BEING SAID, I ONLY RECOMMEND THE PRODUCTS AND/OR SERVICES THAT I USE AND LOVE.