Stories are probably one of my favorite features of Instagram, and as a brand, it’s a great way to give your followers (and hopefully they’re your customers, too) a fun, behind the scenes look at your business and life.
The one thing I’ve always hated about them is that they disappear after just 24 hours. I always wished there was a way I could keep them highlighted for just a bit longer, especially if I was launching a new product, running a promotion, or just plain loved it. Well, Instagram was listening to me because earlier this year they rolled out the Story Highlights feature so you can easily organize and feature your stories right on your profile.
To highlight a story just click the highlight icon in the bottom right corner of the app when you are viewing your story. Then you can create a new highlight reel or add it to an existing one. Best of all you can select the cover photo for each reel so all of your Highlights can be neatly organized.
But, how do you get those cute little icons, you ask? Well, lucky for you I put together a set of 3 FREE Highlight Icons so you can start playing and get your profile into tip-top shape.
Grab them here!