Things were great. Business was awesome. Instagram was driving about 80% of the traffic to my website and that traffic was converting to sales. It was easy and relatively stress-free.
Then, it happened.
The algorithm changed.
Overnight my engagement plummeted and I felt like my posts were basically invisible. And, heck, they were! Posts that would normally get close to 1,000 likes were down to less than 50. I was equally stumped and terrified, and wasn’t sure what it would mean for my business - I guess you could call it a social meltdown. I dabbled in sponsored posts, but didn’t feel like throwing money at the problem was the best solution so I GOT SMART. I took matters into my own hands and figured out how to crack the code.
So, if you’re struggling with engagement on Instagram, here are 3 simple strategies you can implement to boost your engagement.
BE SOCIAL. It’s called social media for a reason and the algorithm favors and rewards the posts that it feels people have taken interest in. This doesn’t mean that you have to spend hours and hours scrolling, liking, and commenting. But, make it a point to spend a few minutes interacting with your followers. And, if people are interacting with your posts, comment back!
ASK A QUESTION. It is no secret that people love talking about themselves, giving advice, and sharing recommendations. So to get people commenting add a question to your post.
USE HASHTAGS. I know, they aren’t pretty, but they are so effective. Hashtags work to filter posts - think search engine. If someone searches a hashtag all of the images using that hashtag will pop up. Not sure what hashtags to use? The 5 W’s are a great place to start - Who? What? When? Where? Why?
Now, I want you to do me a favor. I totally geek out on analytics, so take a quick look at your last 5 posts and take note of the comments and likes. Then, implement these strategies and let me know how your engagement grows!